The other day I was talking with a colleague, and they asked me how I gain new clients for my business. That’s when it hit me. Every client I have had in the past 5 years has been through a referral or word of mouth. No paid advertising, no listings on other sites, and no real web presences till recently.

As someone who manages a business part-time while climbing the corporate ladder full-time, I know how easy it is to be consumed by work.

If your business experiences a high volume of phone calls, call tracking is an invaluable solution to understand how your customers are finding your business before they pick up the phone.

You need to track your website and marketing performance, but which analytics platform is right for you? Here’s a comparison of Google Analytics and Adobe Analytics

There are so many social media platforms to choose from. How can you pick the right one for your business?

Click-through rate, or CTR is an important metric to watch in your website analytics. Here’s why.

When you view your website analytics, you may have noticed referral traffic and wondered what it means. Here’s your guide to understanding the difference between good website referral traffic and bad referral traffic.